In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
The biggest draw of taking online surveys is that you can take these surveys whenever it’s convenient to you. You decide when and where you take these surveys. All you need is a laptop or mobile device that can connect to the Internet. So relax and take some surveys while enjoying your favourite café or in front of the tv when the kids are asleep, it’s up to you! And best of all - you’ll get paid for it.
Being a survey taker is an important job, your contribution helps ensure that the needs of customers, like yourself, are met. Your ideas can help countless product development projects and improve the range of great products in the future. Don’t wait any longer, your opinion is valuable and you could stand to make good money by taking paid surveys at home.
And lastly, let's discuss privacy. In some ways, Pinecone Research gets it right – they use the information to verify you are not a duplicate or in any way defrauding them out of a valuable opinion. After that, they only use your personal information for developing metrics and usage statistics – not giving it out to every third party that comes along. More importantly, they take consumer information privacy seriously. When they compile their reports for their clients, they scrub all data of any identifying information.
A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.