Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.
Scammers use a diverse variety of methods to allure and dupe unsuspecting victims. Some ads and offers look so real that even the most seasoned internet veterans can be tricked. However, many scams target people new to the market who may be more susceptible to “get rich quick” schemes because they're unaware of what you can reasonably make taking surveys. It is incredibly uncommon to be offered more than $10 to complete a 20 minute survey. Not that one offering that or more is definitely a scam, it's just important to be cautious. While some experienced and well credited survey takers receive legitimate offers paying that pay big money, if you're new to survey taking you should definitely steer clear of anyone offering you hundreds to complete a survey.
We've tested hundreds of sites where you can take paid surveys for money and we've found that Swagbucks by far is our #1 pick. They've been around for years and have a solid track record of paying their users. Plus, we also like that they offer opportunities to get paid for doing things other than surveys, like signing up for offers or shopping in their portal.
IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.