In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
Illegitimate companies and scammers have a simple objective. They're after your information in order to get your money. It's much more common for internet scammers to target hundreds of people for small sums rather than a single person for thousands. This is because demanding large sums for a product that is somewhat unclear is an obvious red flag to most.
Global Test Market is a decent standard of what you're getting yourself involved in. Their practices are not any more or less shady or reputable than almost any online venue – survey or otherwise. Just like Facebook, when you identify yourself accurately with Global Test Market, you can expect them to use that information in any way possible to make a penny. The great news is they inform you and ask for consent first.
Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.
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