You can expect to earn $2-$5 for most of the surveys in general. For some special surveys you can earn up to $50 per survey but those are rare. Harris Poll also conducts paid focus group studies where you can earn $50-$100 per study. Usually these focus group studies are 1-2 hours long where you interact with other participants under a supervision of a focus group moderator.
Rewards vary based on the survey type and the company conducting the survey. You may get paid online through PayPal or a Visa gift card, or get free products so that you can try them and provide feedback. To get the best out of online surveys, it is recommended you join several websites (10 to 20) so as to give you sufficient invitations daily at the best time frame. Regularly check your email and be honest while giving your opinion. Don’t give up if you don’t get selected for a survey after the first screening process, as it will take a while before you get selected based on your demographic.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.