Paid Surveys


One of the most popular sites, and rightfully so, Swagbucks offers traditional surveys as well as a range of additional ways to make cash. Filling out surveys for money will reward you with points called Swagbucks which can be cashed out through PayPal, or redeemed as gift cards for shops including Amazon.com. As a sweetener, they’ll even give you $5 just for signing up.

In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information.  For your time?  Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.

When companies want to better focus their marketing, advertising, and product development efforts, they will contract with a market research firm to target their ideal demographic (for example, men between the ages of 40-60 who play golf), and gather information about consumers’ opinions on their product or service. You can read this article, to learn more about market research.

IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.

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