You can expect to earn $2-$5 for most of the surveys in general. For some special surveys you can earn up to $50 per survey but those are rare. Harris Poll also conducts paid focus group studies where you can earn $50-$100 per study. Usually these focus group studies are 1-2 hours long where you interact with other participants under a supervision of a focus group moderator.
They include sites that seem to be their competitors because they earn referral fees when you buy memberships. A couple mentioned in scam forums even try to dupe you into buying the same list at other membership sites they own under different names. Naturally, these sites also have an incentive to exaggerate how much you'll earn from online paid surveys.
Rewards vary based on the survey type and the company conducting the survey. You may get paid online through PayPal or a Visa gift card, or get free products so that you can try them and provide feedback. To get the best out of online surveys, it is recommended you join several websites (10 to 20) so as to give you sufficient invitations daily at the best time frame. Regularly check your email and be honest while giving your opinion. Don’t give up if you don’t get selected for a survey after the first screening process, as it will take a while before you get selected based on your demographic.
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The surveys are based in target demographics. You DO get kicked out of slit of them. If you are 25-40 with a kid in a house and white you will find more of them want your opinion more than the next person. This is the target group. So people who make real money at this fall into that group naturally and do not know why the rest if us can’t make money doing this.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.