Some pay with points that are redeemable for cash or goods and typically you must rack up a bunch to redeem them for anything of significance. Others may give you a gift card, discount, or another token of appreciation for participating. Many others pay nothing or only offer sweepstakes entries for completing screening surveys to determine your eligibility for other, paid surveys. A few don't pay much of anything, unless you recruit others, as in a pyramid scheme.
A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.
I also have used Synovate Global Opinion Panels, which is now I-Say by Ipsos. They send you surveys pretty frequently and the points you accumulate can turn into actual money! You can receive an actual check from them, or choose to redeem for a gift card. I haven’t cashed out with them since they changed into the new system, just because I’ve really stopped taking the surveys because I’m lazy 🙂 Here’s the link: http://i-say.com/Rewards/RewardsProgram/tabid/203/language/en-US/Default.aspx
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.