When companies want to better focus their marketing, advertising, and product development efforts, they will contract with a market research firm to target their ideal demographic (for example, men between the ages of 40-60 who play golf), and gather information about consumers’ opinions on their product or service. You can read this article, to learn more about market research.
IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
While it might be hard to believe at first, American Consumer Opinion will pay you real, actual money to share your opinions and complete online surveys. Once you join their online opinion panel, you’ll be asked to offer opinions on new products you have tried, test out new advertising campaigns, and tell companies what you think of their marketing techniques and slogans.
They include sites that seem to be their competitors because they earn referral fees when you buy memberships. A couple mentioned in scam forums even try to dupe you into buying the same list at other membership sites they own under different names. Naturally, these sites also have an incentive to exaggerate how much you'll earn from online paid surveys.
A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.
Paid surveys easy to come by so don’t worry if you don’t qualify for some of the paid surveys you sign up for. In some cases you might qualify for a survey but after answering a few questions you are removed from the paid survey. This happens sometimes because the answers you have provided have determined that you do not fit into the target group that the paid survey is designed for. Not to worry though, because there are plenty of paid surveys out there that you are eligible for. It typically only takes a few seconds to determine if you are eligible for a paid survey or not so it won’t waste too much of your time.
If you're looking to make money by completing surveys online – this site will not be very helpful for you. Like the previous sites, they will take, retain, and sell your information to anyone that waves a dollar in their faces. UNLIKE previous sites reviewed, they hide their consent for that information. It's buried. So not only do you make silly reward points that don't translate to cash but every third party service and product solicitor has your personal information.
Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.