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Surveys are just a small piece of the puzzle. The best part about the surveys is that the qualification questions are typically short, there to confirm you're not breezing through it, and you can still earn points if you don't qualify. You will not answer 30 questions and then get denied, with zero to show for it. As of May 2017, they've paid out $191.5 million. They give out 7,000 free gift cards every single day.
Just like the other survey sites, every time you complete one of the surveys, you’ll receive anywhere from 35-250 points, which equals about $1.50 to $1.75 per a survey. Once you rack up enough cash to payout (which you’ll have to accumulate at least $50), you’ll have several different options to receive your money. You can get your money through a check, through your PayPal account, or redeem it for gift cards.
IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.