You won't get rich doing these things but it's legitimate and you'll get paid in the end. For example, you get a penny for each email you click. You get a penny for a video stream. You can earn dollars for fulfilling offers but those aren't nearly as quick as reading an email. They are upfront in what you get paid so you can decide if it's worth it.
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While there are no clear guidelines, ePoll surveys tend to revolve around the media and entertainment business. So younger survey takers and TV/movie watchers will probably enjoy ePoll more than some of the other demographics. With ePoll, you may be required to watch a commercial, or even a TV episode and then answer questions about it on the survey. In fact, on rare occasions, ePoll will send out a movie or TV show for you to watch at home and then review on the site. These opportunities are infrequent but are a nice additional perk of using the site.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.