Surveys are just a small piece of the puzzle. The best part about the surveys is that the qualification questions are typically short, there to confirm you're not breezing through it, and you can still earn points if you don't qualify. You will not answer 30 questions and then get denied, with zero to show for it. As of May 2017, they've paid out $191.5 million. They give out 7,000 free gift cards every single day.
This is where it can all go downhill quickly. In the pressure to make as many pennies out of a nickel, a lot of research corporations will not just sell your answers but the data associated with it. Details that you provide when taking paid surveys such as your name, address, age range can all be attached together quickly to fulfill a lot of larger companies' requests for information (RFI).
Be sure to check out my book Money-Making Mom: How Every Woman Can Earn More and Make A Difference, where I share creative ways to manage money, generate income and–most importantly–live a life of deeper meaning, fulfillment, and generosity than you might have ever imagined possible. This book is packed with hard-won wisdom, real-life stories, and practical tips to help inspire and motivate you!
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.