Renowned for its short and sweet surveys, OnePoll is a great site for dipping in and out of, without having to dedicate loads of time to. As one of the earliest survey sites to be set up, OnePoll certainly has longevity. Founded in the UK, it is open to US users and those further afield and runs polls for the press and leading brands. This means the content is more engaging than it can be elsewhere and you can find yourself answering questions about celebrities or gossip. Many users praise their surveys for being quick, and even better – fun! Topics are not as dry as they can be on other websites, and by keeping the surveys brief, OnePoll is less likely to leave you bored or frustrated.
This is where it can all go downhill quickly. In the pressure to make as many pennies out of a nickel, a lot of research corporations will not just sell your answers but the data associated with it. Details that you provide when taking paid surveys such as your name, address, age range can all be attached together quickly to fulfill a lot of larger companies' requests for information (RFI).
Summary: A real favourite, MySurvey is a popular panel allowing members to participate in market research surveys for money, covering topics like the media, tourism and products like electronics. It’s easy to set up an account on the site and begin earning points, which vary between 10 and 500 per survey, but are typically around the 100 mark for an average survey which would take 15 minutes to fill out.
The site will even allow you to monetise your internet searches, if you swap from Google or Safari to their own search engine. The Swagbucks search engine, which is actually running Yahoo, will pay you Swagbucks every time you search. For games, there are options like Scrabble and Wheel of Fortune, which won’t pay you much, but could be worth a go if you fancied playing a game anyway! Swagbucks TV allows you to watch advertising videos on a range of topics, including news, fitness and entertainment. There’s a snag – your earnings are capped at 150 Swagbucks, but it is worth a look if you’re prone to wasting time watching viral clips.
MySurvey is actually and adaptation of a program that was started back in 1946. It began as the National Family Opinion organization that used to send out surveys through the mail. In 2001, they joined the digital age, and now they are one of the best survey sites around. According to the website, they have issued out more than $15,000,000 rewards to members.
There’s lots of additional ways to boost your income on Vindale, including rewards for opening adverts sent to your email account, or small payments for watching advertising videos online. The site pays out in plain and simple cash, and doesn’t mess around with rewards or gift cards, which many people familiar with the survey landscape find a welcome relief. However, as with OnePoll, you’ll have to earn $50 before you can remove you money from the site, which may not be as tempting as some companies where the threshold is much lower.
Pinecone Research works a lot like other paid survey sites. Once you sign up, you’ll earn points for each survey you complete. As an added bonus, the responses you give during surveys will help you learn about new products before they hit the market and influence their respective marketing campaigns. And once you start racking up the points, you can redeem them for cash or prizes.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
A popular and free survey site, Toluna boats more than nine million users across the globe and is well known in the industry, having been running for 17 years. Offering questionnaires for you to fill in to provide leading companies with your opinions, Toluna also runs a range of internal games and schemes, as well as offering product testing to some lucky users who can bag free products.
IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.