In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
Taking paid surveys can become a well paying job if you work hard enough at it but you won’t start bring in buckets of money right from the start. But don’t let that demotivate you to start taking paid surveys. In the beginning you don’t have control over the survey offers you receive, but if you keep at it then after some time your per-survey-rate will go up as you become a more reliable source for paid survey companies. Then you’ll be surprised how much extra money you can make without putting in very much effort at all.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.