IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
Each of their surveys you complete will be worth between 100-5,000 points depending on the length and subject. There are a variety of different topics to cover like consumer goods, healthcare and travel, just to name a few. Once you reach 3,000 points you can start redeeming rewards. You have to call and redeem points over the phone, and it typically takes a month for the rewards to reach you.
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Ultimately, it is very unlikely that participating in online surveys will provide you with a steady, livable wage. However, if you enjoy participating in online surveys (especially if you like the prizes, coupons, and other more typical non-monetary earnings), be sure to avoid questionable third-party sites. Look for real paid surveys online that don’t require you to invest money.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
There are also many questionable "middleman" third-party paid survey sites that hype easy money for participating in online marketing research from home. Here, the old adage is true: if it sounds too good to be true, it usually is. Further, it’s worth knowing that there’s a lot of competition among these companies for your participation – which means potential for exaggeration, at the very least, if not outright scams.
Congratulations go to Panel Place, which gets 2nd place on the Survey Cool list of the best paid survey sites for 2018, but just what makes it so good? Above all else is the fact that it has a very large number of surveys to choose from, so there really is something for everyone. It does this because it includes surveys available from a variety of other top survey providers, including Toluna and Valued Opinions. It’s available to users across the world as well, and payment can be made by way of a gift card or sent securely to a PayPal account. It’s a deserving number one.
Survey Club has been offering online paid surveys since 2005, and in the fast paced every changing world of the web that’s a reassuringly long amount of time. They are a bit of an acquired taste, in that they specialise in long, detailed surveys for high end clients rather than the quick and cheerful consumer surveys that you may be more familiar with. Whilst this does mean that you may have to commit a bit more time, it does mean that if you have the patience to persevere with them they pay more money than most survey and reward sites. They also offer local taste tests (see what I said about ‘an acquired taste’?), and secret shopper opportunities.