Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the standards of these organizations, thus proving their reputability.
The site will even allow you to monetise your internet searches, if you swap from Google or Safari to their own search engine. The Swagbucks search engine, which is actually running Yahoo, will pay you Swagbucks every time you search. For games, there are options like Scrabble and Wheel of Fortune, which won’t pay you much, but could be worth a go if you fancied playing a game anyway! Swagbucks TV allows you to watch advertising videos on a range of topics, including news, fitness and entertainment. There’s a snag – your earnings are capped at 150 Swagbucks, but it is worth a look if you’re prone to wasting time watching viral clips.
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If you're looking to make money by completing surveys online – this site will not be very helpful for you. Like the previous sites, they will take, retain, and sell your information to anyone that waves a dollar in their faces. UNLIKE previous sites reviewed, they hide their consent for that information. It's buried. So not only do you make silly reward points that don't translate to cash but every third party service and product solicitor has your personal information.
When companies want to better focus their marketing, advertising, and product development efforts, they will contract with a market research firm to target their ideal demographic (for example, men between the ages of 40-60 who play golf), and gather information about consumers’ opinions on their product or service. You can read this article, to learn more about market research.