The concept of data mining and profiting off that data mining isn't anything new. And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing. More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
Free to join, the site runs a range of special offers, including awarding prizes at random, giving you daily targets to hit for which you receive bonus points, and posting deals on their social media feeds. They have a great new app and a strong referral scheme. However, like everything, it’s not perfect – it can start to suck up a lot of your time. Swagbucks runs on the premise of incentivising day to day internet use to make both you and them money, so it is worth being aware of this so it doesn’t end up seeping into too much of your life!
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.