Post-recession, a lot of workers started looking for ways to earn extra cash. While most side gigs won’t supplant the steady cashflow of a regular job, they can pad a paycheck that hasn’t seen a significant boost in a few years. Paid surveys are often mentioned as one way to earn a few extra dollars fast. But are paid surveys a legitimate way to make money – or are they scams? The answer is that it depends on the survey and the company you are taking them for.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.