IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
It’s a very well-known scam. You cash the check, then they ask you to either wire some of that money back to them as some sort of fee or buy something for them and send the item to them. So, you deposit the check, then wire some cash to them thinking that the check you just deposited will cover that. A few days later, after you already send them the money, the check will bounce and the money you send to them will come out of your own account.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.