The concept of data mining and profiting off that data mining isn't anything new. And while some companies engage in some rather disreputable practices to do this, Global Test Market seems to be doing just fine with the whole “consent to disclose” thing. More importantly, in some cases this may help you as some companies will offer to do more specialized product testing once they've identified you as their target demographic.
In addition to filling out online surveys for money, you can get rewarded for other actions, too. Some of the best paid survey sites are ones that offer lots of ways to make extra money other than earning money for surveys you take! The most popular websites maintain their following not only by offering various types of incentives but also by providing plenty of different and engaging ways for members to earn money. The purpose of these offers is to turn you into a loyal and active member of their community.
They claim to also offer paid product testing opportunities. But it’s not really paid product testing, but more of getting cash back. Basically, besides surveys, you can purchase products and services through their portal and earn a certain amount of cash back for every dollar you spend. If you were going to buy something already, it’s a great way to get some of the cash back. But don’t just buy something because of the cashback.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.