By only sending you questionnaires you are already qualified for, Pinecone wastes far less of your time than many sites which require you to fill our qualifying questions before starting each survey. However some users have said they don’t receive very many surveys, which could be a consequence of their careful filtering. Equally the site retains the right to remove you from their panel if you no longer fit their desired demographic, so make the most of your membership while you have it!
I also have used Synovate Global Opinion Panels, which is now I-Say by Ipsos. They send you surveys pretty frequently and the points you accumulate can turn into actual money! You can receive an actual check from them, or choose to redeem for a gift card. I haven’t cashed out with them since they changed into the new system, just because I’ve really stopped taking the surveys because I’m lazy 🙂 Here’s the link: http://i-say.com/Rewards/RewardsProgram/tabid/203/language/en-US/Default.aspx
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This is where it can all go downhill quickly. In the pressure to make as many pennies out of a nickel, a lot of research corporations will not just sell your answers but the data associated with it. Details that you provide when taking paid surveys such as your name, address, age range can all be attached together quickly to fulfill a lot of larger companies' requests for information (RFI).
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.