Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.
Hop onto the iPoll survey site, and you’ll see a cheerful cartoon of a man walking his dog while thinking about products. Their boast is that thanks to its web, iPhone and Android platforms, you can complete surveys at home, in the office, at the beach, or on a walk. I put that to the test. This is one of the easiest to use survey sites on a mobile phone, and that’s because the surveys offered are sharp and quick, and the site itself is easy to navigate and use, whatever platform you’re using it on. This is a good choice for people whose online time is mainly spent on their cell phone.
He is also diversifying his investment portfolio by adding a little bit of real estate. But not rental homes, because he doesn't want a second job, it's diversified small investments in a mix of properties through RealtyShares (Fundrise if you're not an accredited investor). Worth a look and he's already made investments that have performed according to plan.
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Many survey companies will pay you to take surveys for money or for other cash alternatives like gift cards or physical prizes and rewards. It depends upon the company as to whether they'll offer money or other offers and special deals.
IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.