When companies want to better focus their marketing, advertising, and product development efforts, they will contract with a market research firm to target their ideal demographic (for example, men between the ages of 40-60 who play golf), and gather information about consumers’ opinions on their product or service. You can read this article, to learn more about market research.
The rewards for the MySurvey surveys are on par (or better than some) with most other sites. They offer $0.50 to $1.25 for every survey that you complete, with the shorter surveys only taking around 5 minutes to finish. When you want to cash out, you’ll have to accumulate $10, which is less than some of the other sites, and you’ll be able to get your money through a check, PayPal, Amazon gift card, or the more than 60 other gift card options. Sign up for a free mysurvey account HERE.
Ipsos is a funny name for one of the oldest and largest global market research companies. They were founded in 1975 and if you follow US politics, you'll recognize them partnering often with Reuters to produce approval surveys of Congress, the President, and other notable figures. They're headquartered in Paris, France and publicly traded on the Paris Stock Exchange. They have revenues of over a billion dollars – Ipsos i-Say is just a small piece of their business.
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