When companies want to better focus their marketing, advertising, and product development efforts, they will contract with a market research firm to target their ideal demographic (for example, men between the ages of 40-60 who play golf), and gather information about consumers’ opinions on their product or service. You can read this article, to learn more about market research.
Sign up today to join 3 million members worldwide, all earning credit, sharing their opinions and telling companies what they think. You could be one of them. Fill out our short registration form now, activate your account and start earning rewards from top brands including Amazon.com, Target and Macy’s! Your first survey and reward will be waiting for you.
Taking paid surveys can become a well paying job if you work hard enough at it but you won’t start bring in buckets of money right from the start. But don’t let that demotivate you to start taking paid surveys. In the beginning you don’t have control over the survey offers you receive, but if you keep at it then after some time your per-survey-rate will go up as you become a more reliable source for paid survey companies. Then you’ll be surprised how much extra money you can make without putting in very much effort at all.
Surveys are just a small piece of the puzzle. The best part about the surveys is that the qualification questions are typically short, there to confirm you're not breezing through it, and you can still earn points if you don't qualify. You will not answer 30 questions and then get denied, with zero to show for it. As of May 2017, they've paid out $191.5 million. They give out 7,000 free gift cards every single day.
Harris Poll has made a strong presence in the market research industry. They are a member of the National Council of Public Polls (NCPP), the Council of American Survey Research Organizations (CASRO), the Council for Marketing and Opinion Research (CMOR), and the European Society for Opinion & Marketing Research (ESOMAR). The firm abides by the standards of these organizations, thus proving their reputability.
You can expect to earn $2-$5 for most of the surveys in general. For some special surveys you can earn up to $50 per survey but those are rare. Harris Poll also conducts paid focus group studies where you can earn $50-$100 per study. Usually these focus group studies are 1-2 hours long where you interact with other participants under a supervision of a focus group moderator.
Product testing can be a fun way to make some extra money and also get a chance to try something new before the general public. This should be treated as a bonus though, as you have no control over whether you’ll be chosen, as it is down to whether the company thinks you are the correct audience. The firm also runs lucky draws throughout the year, where you can win between $500 and $5,000, and you are entered into them as a reward each time you fill out a survey.
A well known survey panel, Valued Opinions is owned by leading market research company ResearchNow and is open to people in more than 20 countries around the world, including the USA, UK and Australia. The site uses a range of different languages and has around three million members busily filling in surveys and questionnaires. Most surveys taken will reward you between $1 and $5 and take up to around 20 minutes to complete, asking you about marketing, brands and products and even news events. There is a steady rate of invites to surveys, but you won’t always be qualified for them, which can become tiresome.