IOCS is a not-for-profit research organization that conducts studies and experiments on shopping-related behavior – things like how we, as consumers, evaluate products, how we make the buying decisions, etc. Although the focus is mostly on shopping related behavior, some of their experiments and studies include broader areas of marketing, psychology, and economics.
Pinecone asks for your address because your first payout is sent via check to your address. After a few surveys they offer you a paypal option. As far as sending products to test, these are related to the survey you take. I have been with them for a year and they have only sent a few things for me to try out. In the survey, they ask if you would mine trying the product and you can decline. Pinecone is a great company to do surveys with. I highly recommened them!
Paid survey site companies invest billions of dollars into marketing research online. They always want to find out more intricate details of a consumer's relationship with their product. Whether it's a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.